Candace Owens is attempting to rebrand herself, and Black people shouldn’t fall for it

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I have always viewed Candace Owens as someone who is very dangerous for Black people. Much like Jason Whitlock, she is willingly putting a Black face in front of all the anti-Black rhetoric (some) white people wish they could spew without catching flack for it. 

Candace Owens is anti-Black, and what makes it so egregious is she wasn’t always like this. She, like Whitlock, seemingly realized there was money to be made in being the Black spokesperson for white people’s anti-Blackness, so she jumped on the train and started parroting the white supremacist rhetoric of those signing her checks. 

She gained a lot of popularity behind it. There is nothing (some) white people love more than a Black person they can point to and tell the rest of us, “She agrees with us!”

There was a time when Candace Owens was actually very critical of Republicans, conservatives and especially Donald Trump. Up until 2016, she ran a website called Degree180, which bashed Trump during his 2016 run for president and even had an article questioning and mocking his penis size. 

While she has up until recently been making her living denying the existence of institutionalized, systemic and individual racism in America, Degree180 wrote about these topics quite frequently, calling out people like Ted Cruz for being transphobic. 

The flip-flop for Candace seemed to come along sometime in 2017; she was hired by Turning Point USA in November of that year to be their director of “urban engagement,” which is code for “we need somebody dark to talk to these darkies.”

Candace Owens is attempting to rebrand herself, and Black people shouldn’t fall for it